Published February 15, 2025 

Sending more emails is the eCommerce equivalent of showing up to a party with a loudspeaker: you might think you're annoying, but guess what? People notice you. And in a world where customers have the attention span of a goldfish scrolling through TikTok, being noticed is half the battle. The key is making sure you’re memorable for the right reasons.

Staying Top of Mind (Without Being That Annoying Ex)

If your brand only pops into your customers’ inboxes once a month, you’re about as relevant as that gym membership they swore they’d use. Frequent emails ensure your brand is top of mind—so when they’re ready to buy, they think of you, not your competitor who emails them regularly. The trick? Make your emails valuable, entertaining, or at least mildly amusing. If you're only emailing to say, “BUY NOW,” you're just another pushy salesperson, and we all know how fun those are.

The Myth of "Too Many Emails = Unsubscribes"

Let’s bust this myth right now: customers don’t unsubscribe because you email too much. They unsubscribe because your emails are boring, irrelevant, or annoying. If your emails make them laugh, teach them something, or show them deals they actually care about, they’ll stick around. It’s like a Netflix series—people only stop watching if it sucks. So, instead of stressing about frequency, focus on making your emails worth opening.

Keep It Fresh: Content Variety is Everything

Imagine if your favorite restaurant only served plain toast every time you visited. You’d stop going, right? That’s exactly what happens when brands send the same type of email over and over. Mix it up! Share success stories, behind-the-scenes content, product tips, or even a ridiculous meme. A mix of promos, educational content, and pure entertainment keeps your audience engaged. (Bonus: it also makes them less likely to delete your emails out of spite.)

Send More Emails, But Make Them Good

The bottom line? If you’re not emailing your list consistently, you’re leaving money on the table. And if writing emails makes you want to hurl your laptop out the window, EcomEmail.ai exists to save your sanity. You’re welcome. 😉

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