Published February 2, 2025 

Why eCom Brands Should Send More Emails (And Not Just on Black Friday)

The Myth of "Too Many Emails"

Ah, the age-old fear: "If we send too many emails, people will unsubscribe!" Yes, Brenda, but if you send too few, they’ll forget you exist. The truth is, email isn’t just for Black Friday doorbuster deals and last-minute holiday panic buys. Consistently landing in your customers' inboxes keeps your brand from being the digital equivalent of that distant relative you only hear from when they need money.

The Power of Showing Up Regularly

Regular emails keep your brand top of mind. Think about it—how many times have you bought something simply because you kept seeing it? People need reminders, and email is the perfect way to stay in their orbit without relying on unpredictable social media algorithms. Plus, when you email consistently, customers expect to hear from you, making your messages feel less like an intrusion and more like a friendly nudge (or a necessary shove, depending on the offer).

Why Your Emails Shouldn't Just Be "BUY NOW"

Nobody wants a relationship that’s all take, no give—your emails should be more than just constant sales pitches. Educational and content-based emails build trust, keep people engaged, and make them actually look forward to opening your messages. Share useful tips, entertaining stories, or behind-the-scenes insights. The more value you provide, the less likely your emails will end up in the digital graveyard known as "Spam."

How to Email More Without Being Annoying

"But won’t people get annoyed if I email too much?" Sure—if you send the same tired, robotic messages over and over. The trick is variety. Mix up your content with promotions, useful insights, customer stories, and the occasional meme-worthy moment. And, of course, a little personality never hurt—unless your brand personality is "corporate robot from 2002." In that case, maybe spice things up a bit.

Why You Should Email More (Yes, More)

Consistency keeps your brand from being forgotten faster than last year’s TikTok trends.
Showing up regularly builds trust and makes your emails feel natural, not spammy.
Valuable content-based emails keep customers engaged and looking forward to your messages.
People don’t get annoyed at too many emails—they get annoyed at bad, repetitive ones.
If you only email on Black Friday, you’re just another desperate brand in the inbox chaos.

Final Nudge (See What I Did There?)

If writing all these extra emails sounds exhausting, don’t worry—EcomEmail.ai has you covered. It’s the zero-prompt AI copywriting solution for eCommerce brands that want to send better emails without the hassle. So go on, hit send. Your customers will thank you (or at least remember you exist).

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