Published January 31, 2025
If your eCommerce emails are getting ghosted harder than a bad Tinder date, it’s time for a new strategy. No one wants to open an email that screams, "BUY NOW OR REGRET IT FOREVER!" (unless they enjoy being emotionally blackmailed). The good news? You can write emails that sell without making your customers feel like they’ve been ambushed by an over-caffeinated salesperson. Here’s how.
People love stories. They do not, however, love being bombarded with “20% OFF! TODAY ONLY!” the second they open your email. Instead of leading with a discount, hook them with a relatable story. Maybe it's about how you spilled coffee on your laptop (again) and discovered the world’s best stain-proof desk mat. Or how your product saved someone’s sanity. Give them something to connect with before you start throwing promo codes at their face.
Imagine a friend who only calls when they need to borrow money. Annoying, right? That’s how customers feel when every email is just “BUY THIS NOW.” Instead, mix in valuable content—tips, hacks, industry insights—so your subscribers actually want to open your emails. Then, when you do drop a promotion, it doesn’t feel like a one-sided relationship.
You can hype up your product all you want, but customers will always trust other customers more than they trust you. That’s why testimonials, reviews, and user-generated content are your best friends. Show off glowing feedback from real people who love your product—bonus points if you make it entertaining. “This moisturizer changed my life” hits harder than “Our formula is scientifically tested.”
You could spend hours crafting the perfect email… or let EcomEmail.ai do it for you. Our zero-prompt AI turns your brand’s voice into high-converting copy—no soul-sucking sales tactics required. Try it today and watch your emails do the selling for you!
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